Identify type of E-Commerce that suits your bussiness

It’s important for entrepreneurs to choose an online business model that suits their sales concept. Understand the function of e-commerce and its role in advancing your company.

E-commerce is the buying and selling process that occurs online.

An e-commerce platform is an online shopping channel that provides comprehensive services. It includes sales, delivery services, and cashless payment transactions that make it easy for users to make direct purchases.

In addition to providing many benefits to customers, choosing the right e-commerce concept is also crucial so that business owners can thrive in the digital business field.

Without strategic planning and structuring of e-commerce, entrepreneurs may face difficulties in boosting sales because the marketed products lack distinctiveness and unique appeal compared to other products in the market.

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To highlight your company’s potential in technology-driven business activities, understand the four e-commerce models and their benefits for business advancement.

Bussiness-to-Bussiness

Business to business (B2B) is a model that revolves around the concept of selling products or services to other businesses. It encompasses trading activities that occur between two or more suppliers.

Any merchant or retail entrepreneur purchasing goods from a supplier will resell those products to consumers. For example, a poultry farmer sells fresh chicken to supermarket branches and butcher shops.

Transactions typically involve longer sales cycles but consistently high demand from consumers because they are purchased repeatedly.

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Bussines-to-Consumer

Business to consumer (B2C) is the sales process between sellers and buyers. Companies directly supply their services or products to customers.

In this model, customers act as end users who benefit from the goods or purchases.

Traditionally, B2C businesses involve commerce activities between merchants and customers such as dining at restaurants, buying fish at the market from fresh seafood sellers, or purchasing movie tickets at cinemas.

Consumer-to-Consumer

Consumer to consumer (C2C) is a two-way buying and selling concept similar to B2C. It refers to sales that occur between users.

Businesses based on this model function as platforms or sales intermediaries.

In the context of bundle clothing, for example, entities that trade and promote user-selling items like Carousell or Facebook Marketplace enable individuals to sell used clothes to other users.

C2C markets can help small businesses expand their markets with more systematic specialization. This model allows customers to access unique products at the best prices.

There are also companies that profit from C2C business activities by reselling those valuable goods at higher prices.

Consumer-to-Bussiness

Consumer to business (C2B) allows individuals to sell goods or services they offer to supplier companies.

In addition to encouraging involved businesses to continuously innovate in producing the latest products based on consumer needs and tastes, this e-commerce model offers many benefits to both parties.

For example, a cosmetics company launches a new lipstick range. To increase awareness of the product’s existence, social media influencers are used.

These influencers are asked to create makeup styles and review the lipstick’s features. In return, free makeup products and a sum of money will be given depending on the number of video views or likes accumulated.

This approach enables users themselves to generate income by selling promotional services, while businesses can reach target customers more extensively!

Now everyone can be a great Entreprenuers!

By leveraging e-commerce, anyone can become a great online entrepreneur. The transition from traditional mediums to the digital market opens up better opportunities for micro, small, and medium-sized enterprises (MSMEs) to advance themselves.

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